I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed […]
One small thing changed my B2B marketing work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. […]
Screensavers are part of Windows functionality and enable users to put a screen message or a graphic animation after a period of inactivity. This feature of Windows it is known to be abused by threat actors as a method of persistence. This is because screensavers are executable files that have the .scr file extension and […]