4 Advertising Metrics Your CMO Cares About

[ad_1] When it will come to knowledge, advertising executives are regularly below the microscope. According to study by Gartner, the regular business spends extra than 10% of its annually earnings on advertising and marketing, and the the vast majority of CMOs count on that proportion to raise in 2020. Thanks in element to these typically […]

Big data and AI play a part in improving field service work

Learn how big data and artificial intelligence are helping field service employees be more efficient and effective. DragonImages, Getty Images/iStockphoto ManpowerGroup reported in 2018 that 70% of companies interviewed in a survey said that they expected a skills shortage in field service personnel over the next 10 years. Field service workers are those who travel […]

How analytics is helping build up the construction industry

Analytics, big data, and even drones are coming together for better project management in the construction industry. Image: anyaberkut/Getty Images/iStockphoto In 2016 research conducted on the construction industry, McKinsey & Company concluded that “Large projects across asset classes typically take 20% longer to finish than scheduled and are up to 80% over budget.”  More about […]