SEO Ranking Factors

SEO Ranking Factors in 2019

In this article, you’re going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including

• Google (The Largest)
• Yahoo
• Bing
• Ask
• Yandex

SEO is Constantly Updating

It’s imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020.

Blackhat SEO

Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way black hatters may try to acquire backlinks.

Whitehat SEO

Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly.

#1 Majestic

Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic ranking factors in our opinion are the most accurate and give you a very good insight.

#2 Moz

Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you’ll be able to run analytics of your domain. You’ll be able to monitor spam backlinks, anchor links and so much more

#3 SEMrush

SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google’s 100 SEO Ranking Factors

1. Domain Age
2. Keyword Appears in Top Level Domain
3. Keyword As First Word in Domain
4. Domain registration length
5. Domain History
6. Exact Match Domain
7. Exact Match Domain
8. Public vs. Private WhoIs
9. Penalized WhoIs Owner
10. Country TLD extension
11. Keyword in Title Tag
12. Title Tag Starts with Keyword
13. Keyword in Description Tag
14. Keyword Appears in H1 Tag
15. TF-IDF
16. Content-Length
17. Table of Contents
18. Keyword Density
19. Latent Semantic Indexing Keywords in Content
20. LSI Keywords in Title and Description Tags
21. Page Covers Topic In-Depth
22. Page Loading Speed via HTML
23. Page Loading Speed via Chrome
24. Use of AMP
25. Entity Match
26. Google Hummingbird
27. Duplicate Content
28. Rel=Canonical
29. Image Optimization
30. Content Recency
31. The magnitude of Content Updates
32. Historical Page Updates
33. Keyword Prominence
34. Keyword in H2, H3 Tags
35. Outbound Link Quality
36. Outbound Link Theme
37. Grammar and Spelling
38. Syndicated Content
39. Mobile-Friendly Update
40. Mobile Usability
41. Hidden Content on Mobile
42. Helpful Supplementary Content
43. Content Hidden Behind Tabs
44. Number of Outbound Links
45. Multimedia
46. Number of Internal Links Pointing to Page
47. Quality of Internal Links Pointing to Page
48. Broken Links
49. Reading Level:
50. Affiliate Links
51. HTML errors/W3C validation
52. Domain Authority
53. Page’s PageRank
54. URL Length
55. URL Path
56. Human Editors
57. Page Category
58. WordPress Tags
59. Keyword in URL
60. URL String
61. References and Sources
62. Bullets and Numbered Lists
63. The priority of Page in Sitemap
64. Too Many Outbound Links
65. Quantity of Other Keywords Page Ranks For
66. Page Age
67. User-Friendly Layout
68. Parked Domains
69. Useful Content
70. Content Provides Value and Unique Insights
71. Contact Us Page
72. Domain Trust/TrustRank
73. Site Architecture
74. Site Updates
75. Presence of Sitemap
76. Site Uptime
77. Server Location
78. SSL Certificate
79. Terms of Service and Privacy Page
80. Duplicate Meta Information On-Site
81. Breadcrumb Navigation
82. Mobile-Optimized
83. YouTube
84. Site Usability
85. Use of Google Analytics and Google Search Console
86. User reviews/Site reputation
87. Linking Domain Age
88. # of Linking Root Domains
89. # of Links from Separate C-Class IPs
90. # of Linking Pages
91. Backlink Anchor Text
92. Alt Tag (for Image Links)
93. Links from .edu or .gov Domains
94. Authority of Linking Page
95. Authority of Linking Domain
96. Links From Competitors
97. Links from “Expected” Websites
98. Links from Bad Neighborhoods
99. Guest Posts
100. Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website’s SEO needs to be optimized for both on-page SEO and off-page SEO. It’s important to make sure you build a routine for your website where you’re monitoring both types of SEO.

On-Page SEO

When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn’t too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more

On-Page SEO Checklist

• The keyword is placed in H1 Tag
• The keyword is placed in H2, H3 Tag
• The keyword is placed in ALT Tags
• Content is at least 500++ words
• Fast to load
• Mobile optimized
• Not Copied content
• Brings value

Off-Page SEO

Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don’t want a ton of spammed out backlinks pointing at your website. It’s important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity.

Off-Page SEO Checklist

• Powerful backlinks
• Good anchor text
• Guest post
• Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn’t be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Tumblr
• YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You’re about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor’s yelp page and make sure your page has more content than them.

Local Citations

There are a few handy tools that are good for researching what the best local citations are for your website’s niche. Our favorite is MOZ citations by category

• Yelp
• Google My Business
• Yellow Pages

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