The importance of Data cleaning services
Companies spend endless amounts of money on marketing and sales campaigns that collect data from multiple different endpoints. Having data in multiple different formats can greatly slow the productivity of your marketing and sales teams. Having the ability to streamline data and knowing the data in your company is formatted correctly as well as cleansed can have a major impact on your bottom line.
Customer Acquisition
Having a list of clean data will streamline marketing campaigns, sales outreach, and newsletters.
Email Campaigns
Using our data cleansing services ensures that your newsletter’s campaigns stay healthy. It’s imperative to have a cleansed data set of individuals so your emails land in your prospect’s inbox and not their spam.
Sales Outreach
Having clean and accurate data for your sales team gives them more effective time management when utilizing cold call techniques and following up with emails to individuals that are still in a valid role.
More Effective Decision Making
Businesses in the B2B sector, as well as the B2C, grow quickly. Your data might have been correct at one time, but as companies grow, expand and make changes so do the people in those roles.
Promotions
People in roles get promotions every day. Your prospect might have previously been Vice President and now is the President of the company. It’s good to know this information if you’re still sending out emails based on your prospect of being a Vice President VS now President.
We can validate your data to make sure your information is still up to date and accurate. Having the ability to know your prospect has had a promotion gives you the ability to open up communication at another angle with an email congratulating them for the new role.
New Roles Added
Companies expand every day and add new roles within their companies. Your data last month may have been valid, but everyday companies expand and there could be another X amount of people that have now been added into that role. Giving you this knowledge empowers you to make a decision on acquiring this new data and making the old data obsolete.
Duplicate Data
Having the ability to check your data for duplicate data empowers better decision-making that will affect your bottom line when it comes to saving money on data storage.
Why alt Datum
We are a team-based out of Southern California that works with just about every industry throughout the United States. We listen to the needs of your business and put together specific plans of action that will help your business through our data cleansing service.
