When it comes to data, marketing executives are frequently under the microscope. According to research by Gartner, the average company spends more than 10% of its yearly revenue on marketing, and the majority of CMOs expect that percentage to increase in 2020. Due in part to these typically large budget allocations, CMOs are consistently asked… […]
Tag Archives: WP Tip
Today’s technology decision makers are looking for innovative ways to integrate various marketing technology (martech) tools and processes together, under the umbrella of a single platform. Early iterations of solutions such as Web Content Management (WCM) tools or Content Management Systems (CMSs) promised some of the needed marketing integration today’s businesses require in order to… […]
Envoy Mortgage, an independently-owned national mortgage lender serving retail originators, has been providing customers with a streamlined mortgage process since 1997. While their business has grown over the past two decades, so has their web presence, and along with it, all of the cybersecurity issues that today’s businesses face. With the proliferation of DDoS attacks… […]
While artificial intelligence used to be a futuristic concept, today it has become a day-to-day reality for businesses. While the term “AI” is arguably overused and commonly misunderstood, the technology is being utilized more than ever. That’s not to say the actual implementation of AI is without flaws. Many technologists and digital marketers find today’s… […]
One of the most attractive benefits of using WordPress is the vast ecosystem of plugins you can use to extend the functionality of your WordPress sites. For the uninitiated, plugins are pieces of modular code that can help you equip your site(s) with everything from maps and charts to SEO solutions and eCommerce tools. Currently,… […]